• The Gift's Purpose

    This is the 'Why?'—the emotional intention or function behind the gift.
    Before you choose the product, decide what you want the gift to do for the recipient. Does it celebrate them, comfort them, or make their life easier?

  • The Gift's Content

    This is the 'What?'—the practicality and quality of the item itself.
    The content defines the tangible value. Focus on quality, function, and longevity to ensure the gift is used and appreciated long after it’s unwrapped.

  • Design, Color, & Scent

    This is the 'Aesthetic?'—the sensory elements that tie the gift to the recipient's personality. The 'vibe' is completed by the sensory details. These are the elements that ensure the gift perfectly for the recipient and mood.

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